Founding cohort — limited spots

YOUR COACH.YOUR CULTURE.YOUR RESULTS.

The first AI fitness coach built for how you actually eat. Rice and dhal. Jollof rice. Hoppers. Your food, your macros, your coach — in one app.

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No spam. No credit card. Just early access.

Workout
Home
Chat
Nutrition
History
Home
Workout
Chat
Timer
Nutrition
History
10
Regions
140+
Local foods
8
Researchers
3B+
People overlooked
What makes APEX different

BUILT DIFFERENT.
FOR THE REST OF US.

AI That Knows You
Your coach learns your goals, equipment, injuries, and food culture from day one. Every plan is built for you, not copied from a template.
Your Food, Your Macros
Forget chicken and broccoli. APEX builds your diet around rice, dhal, jollof, hoppers, and 140+ local foods with precise macro tracking.
Elite Science
Your AI coach has studied thousands of hours of elite coaching content from researchers like Israetel, Nippard, Huberman, Helms, Nuckols, Hormozi, Heria and Medrano so you get world-class programming without the world-class price tag.
Adaptive Workouts
Home gym, commercial gym, or just your body. APEX builds around what you have and adjusts for injuries and recovery automatically.
Progress Tracking
Log sets, track volume, watch your strength climb week by week. Personal records, streaks, and your full training history visualised.

THE FULL FEATURE SET.

See it in action

THIS IS WHAT YOUR COACH ACTUALLY BUILDS.

Y
I am a 24 year old male from Sri Lanka, 72kg, training 4 days a week. Fat loss goal. I eat rice and dhal daily, string hoppers on weekends, and cannot give up my evening milk tea.
DAY A
DAY B
DAY C
2,100
Daily kcal
158g
Protein
72kg
Body weight
LKA
Country
BREAKFAST420 kcal
String hoppers 8 pieces
Coconut sambol 2 tbsp
Dhal curry 3 tbsp
14g P72g C8g F420 kcal
MID-MORNING210 kcal
3 boiled eggs (2 whites only, 1 whole)
1 small banana
22g P18g C6g F210 kcal
LUNCH520 kcal
Steamed white rice 1 cup
Dhal curry 1 full cup
Gotukola sambol 2 tbsp
1 boiled egg
28g P72g C10g F520 kcal
EVENING TEA130 kcal
Milk tea 100ml full cream milk
2 Marie biscuits
4g P16g C5g F130 kcal
DINNER420 kcal
Grilled chicken breast 150g
Steamed vegetables 1 cup
Sweet potato 100g
42g P32g C8g F420 kcal
DAY A TOTAL
110g P210g C37g F1,700 kcal
2,100
Daily kcal
158g
Protein
72kg
Body weight
LKA
Country
BREAKFAST430 kcal
Wholemeal roti 2 pieces
Coconut sambol 2 tbsp
2 scrambled eggs
18g P52g C14g F430 kcal
MID-MORNING190 kcal
Greek yoghurt 150g
1 small banana
12g P28g C3g F190 kcal
LUNCH540 kcal
Steamed white rice 1 cup
Dhal curry 1 full cup
Tempered spinach half cup
Canned tuna 80g
34g P70g C9g F540 kcal
EVENING TEA180 kcal
Milk tea 100ml full cream milk
Bread with peanut butter 1 tsp
6g P20g C7g F180 kcal
DINNER410 kcal
Grilled white fish 150g
Steamed rice half cup
Tempered green beans 1 cup
38g P36g C8g F410 kcal
DAY B TOTAL
108g P206g C41g F1,750 kcal
2,100
Daily kcal
158g
Protein
72kg
Body weight
LKA
Country
BREAKFAST380 kcal
Oats porridge 60g dry
Low fat milk 100ml, honey 1 tbsp
Cashews 6 pieces
12g P58g C9g F380 kcal
MID-MORNING230 kcal
3 whole boiled eggs
1 small apple
19g P16g C10g F230 kcal
LUNCH560 kcal
Steamed white rice 1 cup
Dhal curry 1 full cup
Beetroot curry half cup
Grilled chicken 80g
36g P74g C9g F560 kcal
EVENING TEA160 kcal
Milk tea 100ml full cream milk
1 small banana
4g P26g C5g F160 kcal
DINNER430 kcal
Egg roti 2 pieces with 2 eggs
Coconut sambol 1 tbsp
Side salad cucumber and tomato
22g P48g C14g F430 kcal
DAY C TOTAL
93g P222g C47g F1,760 kcal

HELP US BUILD
THE PERFECT APP.

APEX is being built around real people, not market research. Two minutes of your time shapes what ships next — new food regions, training features, things you actually use.

TAKE THE SURVEY

Anonymous · 2 minutes · Genuinely shapes the app

FINALLY AN APP
THAT GETS IT.

Every major fitness app was built for Western diets. They do not know what hoppers do to your carbs. They do not understand jollof rice before leg day. They have never tracked egusi soup.

APEX was built for the 3 billion people they ignored.

South Asia
Southeast Asia
West Africa
East Africa
East Asia
Middle East and North Africa
Latin America
Eastern Europe and Central Asia
North America
Western and Northern Europe
Examples of foods your coach knows, across every region
String HoppersSouth Asia, Sri Lanka
5g P38g C210
Jollof RiceWest Africa, Nigeria and Ghana
6g P52g C280
Nasi GorengSoutheast Asia, Indonesia
9g P45g C260
InjeraEast Africa, Ethiopia
4g P23g C120
HummusMiddle East and North Africa
5g P12g C166
CongeeEast Asia, China and Korea
3g P28g C130
Arroz con PolloLatin America, Colombia
24g P38g C310
BorschtEastern Europe, Ukraine
4g P14g C75

BE FIRST.
TRAIN SMARTER.

Founding members get locked-in pricing, early access, and a direct line to the team. This window closes when the app ships.